As we see most businesses gradually get back to their normal routines with the easing of the pandemic, many are at the drawing boards to prepare for a better 2022. Most would be planning to get their business back to the good times they had before being hit by the pandemic.
In fighting the tough times most companies focused on staying liquid by reducing their overhead base to be able to absorb them with the declined revenues. Therefore, the general tendency now would be to invest back on such controlled areas seeking their support towards increasing revenue targets and volume growth. However, one has to be mindful that lots of things have changed during the past one and a half years. The world that’s opening up now is not the same that was there before. Accordingly, post pandemic business strategy needs to be devised giving due consideration to the new normal. The business environment is different, customer expectations are different, mostly the options that are available to the consumer is different. The enhanced digital infrastructure and digital market places are an example of this change. Therefore, plans for rebuilding your organization to where it was would entail different challenges. What was best action then may be of no value now.
This is really the time to make the so called most difficult changes to your organization since those would require less convincing for major changes due to the shocks everyone have taken in the recent past. However, the success would depend on how effectively the change management and business strategies have been devised to match the new environment and customer expectations.